US Gambling Giant Ponders Entry into European Markets

Harrah’s Entertainment Inc, the land-based US gambling company that owns the rights to the wildly popular World Series of Poker, has hinted that it may be interested in entering the European online poker market. This move comes in the wake of the easing of restrictions on the Continent and in the United Kingdom, compared to the tough sanctions imposed on the online gambling industry in the United States. “Those are areas that are very attractive to us,” noted Gary Loveman, CEO of Harrah’s Entertainment, speaking at the well-attended Global Gaming Expo in North America this week.

A company spokesperson also stressed that Harrah’s would not enter ‘gray areas’ under any circumstances. According to sources, Harrah’s Entertainment is doing its homework regarding the legal options of entering the European and English online poker markets, with the aim of ruling conflicts that may arise with the US gambling legislations.